Strategic Planning for Public Relations
This innovative and popular text provides a clear pathway to understanding public relations campaigns and other types of strategic communication. Implementing the pragmatic, in-depth approach of the previous editions, author Ronald D. Smith presents a step-by-step unfolding of the strategic campaign process used in public relations practice. Drawing from his experience in professional practice and in the classroom, Smith walks readers through the critical steps for the formative research, strategic and tactical planning, and plan evaluation phases of the process.
Offering clear explanations, relevant examples, and practical exercises, this text identifies and discusses the decision points and options in the development of a communication program. The cases and examples included here explore classic public relations situations as well as current, timely events. This third edition includes expanded discussions of ethics, diversity, and technology integrated throughout the text, and has a new appendix addressing media training for clients.
As a classroom text or a resource for professional practice, this volume provides a model that can be adapted to fit specific circumstances and used to improve effectiveness and creativity in communication planning. It serves as an accessible and understandable guide to field-tested procedures, offering practical insights that apply to public relations campaigns and case studies coursework.
List Price: $ 59.95
Price: $ 36.00
Other posts like this, by keyword:
Ancient:
The Book of Ornamental Alphabets, Ancient and Modern,: From the Ninth to the Nineteenth Century: With Numerals. … ...
The Mythology of the Aztec and Maya: An illustrated encyclopedia of the gods, myths and legends of the Aztecs, Maya and other peoples of anc ...
The SBL Handbook of Style: For Ancient Near Eastern, Biblical, and Early Christian Studies ...
The Ancient Guide to Modern Life: The Parallels with 2,000 Years Ago Come to Life in Entertaining and Surprising Ways. Natalie Haynes ...
How come ancient comedies are so tragic? ...
The Decline of the Ancient World (General History of Europe) Reviews ...
Q&A: What is the best college to major in ancient history? ...
Revealed Wisdom and Inaugurated Eschatology in Ancient Judaism and Early Christianity (Supplements to the Journal for the Study of Judaism) ...
Pythagoras (Biography from Ancient Civilizations) ...
Do you ever feel drawn to the ancient ways on which western civilization is built? ...
Planning:
Career Planning and Succession Management: Developing Your Organization’s Talent–for Today and Tomorrow ...
Planning to appeal your property tax bill? ...
The Canadian Guide to Will and Estate Planning: Everything You Need to Know Today to Protect Your Wealth and Your Family Tomorrow 3E Reviews ...
Masters degree in urban and regional planning? ...
Next Steps: A Practical Guide to Planning for the Best Half of Your Life (The Best Half of Life) ...
The Law of City Planning and Zoning ...
Real Project Planning: Developing a Project Delivery Strategy (Project Management Toolkit) ...
Principles of Taxation for Business and Investment Planning, 2008 Edition ...
Drag `n’ Drop CGI: Enhance Your Web Site Without Programming ...
Bipolar and Pregnant: How to Manage and Succeed in Planning and Parenting While Living with Manic Depression ...
Lastest:
Q&A: What books on Judaism would you recommend? ...
Shooting & Selling Your Photos: The Complete Guide to Making Money with Your Photography ...
Royal Danish Ballet will live stream and tweet weekend’s Guggenheim performances ...
Q&A: What determines if an airport is considered Regional or International? ...
[Eddie Cicotte, Chicago AL, at Polo Grounds, NY (baseball)] (LOC) ...
Wind power generating set displayed in Shandong ...
Memoirs of a Blackened Sky – 03-13-10 (19) ...
Q&A: What could you invent to improve television programmjng and viewership? ...
From Neurons to Neighborhoods : The Science of Early Childhood Development ...
EASYRIDERS DECEMBER 1999 STURGIS MADNESS BILL GOLDBERG THE DAY I MET ELVIS AND HOT TOPLESS CHICKS! ...
NEWS:
Q&A: What books on Judaism would you recommend? ...
Shooting & Selling Your Photos: The Complete Guide to Making Money with Your Photography ...
Breaking News on Supplements & Nutrition – North America EU edition ...
Royal Danish Ballet will live stream and tweet weekend’s Guggenheim performances ...
Q&A: What determines if an airport is considered Regional or International? ...
[Eddie Cicotte, Chicago AL, at Polo Grounds, NY (baseball)] (LOC) ...
Wind power generating set displayed in Shandong ...
Memoirs of a Blackened Sky – 03-13-10 (19) ...
Q&A: What could you invent to improve television programmjng and viewership? ...
From Neurons to Neighborhoods : The Science of Early Childhood Development ...
Public:
American Public Support for U.S. Military Operations from Magadishu to Baghdad: Technical Appendixes ...
Advancing Health Literacy: A Framework for Understanding and Action (J-B Public Health/Health Services Text) ...
Public Health Nursing: Practicing Population-Based Care Reviews ...
Malaria: Poverty, Race, and Public Health in the United States ...
Private Diary Of Travels, Personal Services, And Public Events During Mission And Employment With The European Armies In The Campaigns Of 18 ...
The Microbial Challenge: Science, Disease, and Public Health, Second Edition ...
The Public Order and the Sacred Order: Contemporary Issues, Catholic Social Thought, and the Western and American Traditions ...
The Book of Answers: The New York Public Library Telephone Reference Service’s Most Unusual & Entertaining Questions ...
The Book of Answers: The New York Public Library Telephone Reference Service’s Most Unusual and Entertaining Questions Reviews ...
The Life and Public Services of James G. Blaine; With Incidents, Anecdotes, and Romantic Events Connected With His Early Life; Containing Al ...
Relations:
Foreign Relations of the United States: 1952-1954: Eastern Europe, the Soviet Union, Eastern Mediterranean; Volume VIII ...
India and Regional Developments : thought the Prism of India- Pak Relations ...
Effective Human Relations: Personal and Organizational Applications ...
International Relations Theory and the Politics of European Integration: Power, Security and Community ...
Tact and Intelligence: Essays on Diplomatic History and International Relations Reviews ...
Globalization and International Relations Theory ...
Parent-Child Relations: An Introduction to Parenting (8th Edition) ...
Q&A: What are some careers available with a bachelors in public relations? ...
Russian Civil-Military Relations (Military Strategy and Operational Art) ...
Historical Sociology of International Relations ...
Strategic:
Harvard Business Review on Strategic Sales Management (Harvard Business Review Paperback Series) Reviews ...
Strategic Intent (Harvard Business Review Classics) ...
Strategic Management: A Stakeholder Approach ...
Strategic Planning for Regional Development: Principles and Practice in the UK (The Natural and Built Environment Series) ...
Lean Six Sigma Logistics: Strategic Development to Operational Success ...
Science, Strategy and War: The Strategic Theory of John Boyd (Strategy and History) Reviews ...
Strategic International Human Resource Management: Choices and Consequences in Multinational People Management ...
Strategic Planning Models for Reverse and Closed-Loop Supply Chains ...
Strategic Planning Models for Reverse and Closed-Loop Supply Chains ...
Strategic Planning Models for Reverse and Closed-Loop Supply Chains ...
No comments:
Post a Comment